Voyages is a leading Media 2.0 business that produces high quality programming on luxury travel and the lifestyle interests that are associated with travel. These interests include wellness, adventure, gourmet & wine, shopping, romance, and competition (diving, golf, skiing, etc).
Voyages’ strategy is to establish a global platform for luxury travel marketing in the six source markets that account for 80% of the world’s high value tourism. These are the US, Germany, United Kingdom, India, China and Japan. Our focus is exclusively on the luxury traveler - an elite group of consumers with above average income, education and comfort with technology and thus an important segment for advertisers.
Like other Media 2.0 businesses, we recognize the importance that “social computing” or “social media” plays in the emerging competitive landscape. Our “vertical” focus on luxury travel allows us to offer consumers content that is highly relevant and thus far more valuable to them then untargeted “mass media”. Our business strategies leverage technology to open up the means of content production to the consumer and so leverage information (“meta-data”) to reveal expectations, preferences and needs of our core audience.
We believe that the established social networking sites are too “mass” and that consumers (and the advertisers that want to reach then) will gravitate to smaller, more exclusive, deeply engaged communities built on common interests. We are the early mover in this market.
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